Bremont first launched its partnership with Jaguar in 2010 when the brand developed a unique dashboard clock for the Jaguar C-X75 cars and went on to produce a range of Jaguar watches. Click here to read how the journey has developed since then.
JAGUAR E-TYPE COLLECTION
In 2014 Bremont launched a bespoke wristwatch in celebration of one of Jaguar’s most iconic cars, the Lightweight E-Type. Design Director of Jaguar at the time, Ian Callum, explained how he wanted a watch that was subtle in terms of the design, yet captured the spirit of the Lightweight and found Bremont to achieve the goal perfectly. A series of six limited edition watches were created to match the six exclusive Lightweight E-type cars.
Due to the overwhelming popularity of these watches and a call for a more accessible version of the limited edition watch, Bremont launched two new Jaguar watches a year later, based on the road version of the Lightweight E-type.
The MKI and MKII watches include a nod to the iconic Jaguar speedometer and the ‘rev-counter’ which are clear within the dial, also bringing a measured yet eye catching splash of colour to the watches. Visible through a sapphire crystal case back, the mechanism again takes design cues from the E-Type with an automatic ‘steering wheel’ winding weight. Further automotive imagery can be seen in the ‘tyre tread’ winding crown.