Cookie Policy
Applies to: au.bremont.com
Last updated: October 2025
1) About this policy
This Cookie Policy explains how Bremont Watch Company Ltd (“Bremont”, “we”, “us” or “our”) uses cookies and similar technologies on au.bremont.com. It should be read alongside our Privacy Policy. We use UK English and apply UK GDPR and the Privacy and Electronic Communications Regulations (PECR).
2) What are cookies & similar technologies?
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work, to improve performance, and to provide information to site owners. We also use similar technologies such as web beacons, pixels, and local or session storage which perform related functions.
Cookies can be first-party (set by Bremont) or third-party (set by another domain), and may be session (deleted when you close your browser) or persistent (stored until they expire or are deleted).
3) How we use cookies
We group cookies into the following categories:
- Strictly Necessary – required for the site to function (e.g., basket, checkout, security, consent). These do not require consent.
- Performance (Analytics) – help us understand site usage to improve the experience. Set only with your consent.
- Functionality – remember choices to provide a more personalised experience. Set only with your consent.
- Targeting (Advertising) – used to deliver more relevant advertising. Set only with your consent.
- Unclassified – in use while we complete their classification. These are controlled through the banner and will only run with your consent unless strictly necessary.
4) Your choices & consent
On your first visit, and whenever we make material changes, you will see our cookie banner. You can choose:
- Accept All – allow all categories of cookies.
- Only Necessary – allow only strictly necessary cookies.
- Manage Cookies – view each category and manage preferences.
You can change your preferences at any time via the cookie banner link on every page. Withdrawing consent does not affect the lawfulness of processing based on consent before its withdrawal.
5) Cookies we use
5.1 Strictly Necessary cookies
These cookies are essential for core site functionality and security and cannot be switched off.
| Cookie key | Domain | Path | Type | Expiration | Purpose |
|---|---|---|---|---|---|
| cart | au.bremont.com | / | First-party | 2 weeks | Shopify cart; maintains items in your basket. |
| cart_ts | au.bremont.com | / | First-party | 2 weeks | Used in connection with checkout. |
| cart_sig | au.bremont.com | / | First-party | 2 weeks | Checkout integrity and security (Shopify). |
| keep_alive | au.bremont.com | / | First-party | Session | Keeps the session active and secure. |
| _shopify_essential | au.bremont.com | / | First-party | 1 year | Enables secure checkout and payment (Shopify). |
| __cf_bm | cdn.myshopapps.com | / | Third-party | ~30 minutes | Bot management and traffic integrity (Cloudflare). |
| cart_currency | au.bremont.com | / | First-party | 2 weeks | Sets transaction currency based on location. |
| _dc_gtm_UA-2987590-1 | bremont.com | / | Third-party | ~1 minute | Loads Google Tag Manager so essential scripts function correctly. |
| CookieScriptConsent | au.bremont.com | / | First-party | ~1 month | Stores your consent choices to honour them. |
5.2 Performance (Analytics) cookies
These help us understand how our website is used so we can make improvements. They are only set with your consent.
| Cookie key | Domain | Path | Type | Expiration | Purpose |
|---|---|---|---|---|---|
| __kla_id | au.bremont.com | / | First-party | 1 year 1 month | Analytics for email click-throughs (Klaviyo). |
| _ga | bremont.com | / | Third-party | 1 year 1 month | Google Analytics: distinguishes users for aggregated stats. |
| _gid | bremont.com | / | Third-party | 1 day | Google Analytics: page view counting per user per day. |
| _ga_XYXYXYXYXY | bremont.com | / | Third-party | 1 year 1 month | Google Analytics: session state for a specific property. |
| _ga_L0DSRPDHXC | bremont.com | / | Third-party | 1 year 1 month | Google Analytics: session state for a specific property. |
| _shopify_y | bremont.com | / | Third-party | 1 year | Shopify analytics (anonymous performance insights). |
| _shopify_s | bremont.com | / | Third-party | ~30 minutes | Shopify analytics session cookie. |
| _shopify_analytics | au.bremont.com | / | First-party | 1 year | Enables Shopify’s analytics features. |
5.3 Targeting (Advertising) cookies
These cookies may be set by our advertising partners to build a profile of your interests and show you relevant adverts. They are only set with your consent.
| Cookie key | Domain | Path | Type | Expiration | Purpose |
|---|---|---|---|---|---|
| _tracking_consent | bremont.com | / | Third-party | 1 year | Stores tracking preferences for marketing. |
| _gcl_au | bremont.com | / | Third-party | ~3 months | Google Ads: conversion and ad effectiveness experiments. |
| _fbp | bremont.com | / | Third-party | ~3 months | Meta (Facebook) advertising and attribution. |
5.4 Functionality cookies
These remember choices you make to enhance functionality and personalisation, set only with your consent.
| Cookie key | Domain | Path | Type | Expiration | Purpose |
|---|---|---|---|---|---|
| localization | au.bremont.com | / | First-party | 1 year | Stores locale and currency preferences. |
| shopify_recently_viewed | au.bremont.com | /products | First-party | ~3 months | Shows recently viewed products to personalise your experience. |
6) Local & session storage items
We use local and session storage for strictly necessary functions such as consent management, basket performance, fraud prevention, and customer support widgets. Examples include (not exhaustive): Elevar GTM Suite keys, Klaviyo keys, Gorgias widget data, Klevu search identifiers, Boost PFS session IDs, and consent records. These items store technical identifiers rather than directly identifiable personal information.
| Storage key (examples) | Type | Category |
|---|---|---|
| ___ELEVAR_GTM_SUITE--* | local / session | Strictly Necessary |
| esc-cc__session-data / esc-cc__session-id | local | Strictly Necessary (consent) |
| klevu_uuid, klevu_ipLastSend | local | Strictly Necessary (search performance) |
| gorgias.version, gorgias.language-loaded | local | Strictly Necessary (support widget) |
| boostPFSSessionId | local | Strictly Necessary (collection filtering) |
| __kla_viewed, __kla_viewed_reviewed_items | local | Strictly Necessary / Performance |
| ab.storage.* (various) | local / session | Strictly Necessary |
| _air360_* (events / sr) | local / session | Strictly Necessary |
| $referrer, $last_referrer, lastExternalReferrer* | local | Strictly Necessary |
| iWishsync | local | Strictly Necessary (wishlist) |
Where storage supports analytics or personalisation, it will only operate in line with the preferences you choose in the banner.
7) How to manage cookies in your browser
You can block or delete cookies via your browser settings. Please note that blocking strictly necessary cookies may affect site functionality, including the ability to add items to your basket or check out.
- Chrome: Settings > Privacy and security > Cookies and other site data
- Safari: Settings/Preferences > Privacy
- Firefox: Settings > Privacy & Security > Cookies and Site Data
- Edge: Settings > Cookies and site permissions
You can also opt out of Google Analytics across sites by installing Google’s opt-out add-on in supported browsers.
8) Updates to this policy
We may update this Cookie Policy to reflect changes to the cookies we use or for operational, legal, or regulatory reasons. Please revisit this page regularly to stay informed about our use of cookies and related technologies.
9) Contact us
If you have any questions about our use of cookies or your privacy choices, please contact: concierge@bremont.com
