Bremont timepieces are famously reliable. Each one is a certified chronometer no less. We’re proud to say that every Bremont watch is 99.998% accurate. But that last 0.002% has always bothered us. And we’re always looking for ways to improve our accuracy. So, when the idea of a collaboration with Williams Racing was first mooted, we got to thinking. What innovations could we adopt from the high-octane world of motorsport? Our recently-arrived Head of R&D, Lol Pafrio, spent long hours pondering the problem. The eureka moment came late one evening, in, of all places, the saloon bar of the Hart Street Tavern in Henley-on-Thames, very close to Bremont HQ. DRS. Drag reduction is well-known in motor racing. The addition of an adjustable wing applies downward force which can increase the driver's speed at the touch of a button. Could we employ something similar in the design of the Bremont WR-22 watch? Could downward force make a watch go fractionally faster in the same way it makes an elite racing car go faster? Lol assured us that it could. And the result you see here: the world’s first 100% accurate watch.
Meanwhile, the plaudits, as you might imagine, have been flooding in. But we really can’t take the credit for this. It’s all Lol’s.
A look back at our past April 1st timepieces...
THE ULTIMATE RACING WATCH. (IT EVEN SPRAYS YOU WITH CHAMPAGNE.)
The new Bremont Williams watch was created in partnership with Williams Racing.
And when we say that it’s the ultimate F1 timepiece, that’s not an exaggeration.
Because cunningly concealed inside the watch is a tiny chamber filled with champagne.
So, when you’ve achieved a victory in your life, simply press a button - and celebrate in time-honoured F1 style.
By spraying champagne over anyone who happens to be nearby.
They’re bound to see the funny side! (Eventually.)
To register your interest in this once-in-a-lifetime timepiece, please email olaf.pirlo@bremont.com
