BRANDWATCH: THRUDARK
BRANDWATCH: THRUDARK

Bremont Thrudark Nims 1

As Channel 4’s ‘Celebrity SAS: Who Dares Wins’ graces our screens again, it’s wonderful to see the Directing Staff (DS) Jason Fox ‘Foxy’ and Ollie Ollerton, both former Royal Marine Commandos and Special Forces Operators, as well as ThruDark’s own Jay Morton, formerly of the Parachute Regiment who passed SAS selection, representing both British brands. The hit show has shone a light on the phenomenal mental and physical endurance of our Special Forces.

Having spent the majority of their military careers within United Kingdom special forces, the team behind ThruDark have endured some of the world’s most arduous environments in extremely demanding circumstances. ThruDark was born out of a constant requirement for the best clothing and equipment to assist in their ‘Endeavour Through Adversity’. The brand name ‘Thru-Dark’ represents the endurance through difficult situations, something so many are feeling most acutely at this time.

ThruDark and Bremont share the same philosophy in priding themselves on developing products that are fit for purpose in some of the world’s most inhospitable environments. Manufactured to the highest standards and using the best materials, both brands continually test and develop their respective products ‘out in the field’ by themselves and their close networks of Operators around the globe.

Bremont Thrudark Nims

It was in a ThruDark extreme cold weather summit suit, and a Bremont S300 timepiece, that Nirmal ‘Nims’ Purja smashed many a mountaineering record in 2019. Nims wasn’t always a climber. He was born at sea level and not from the traditional Sherpa family. Nims left for the Gurkhas in 2003, age 20, where he served for 5 years before passing Special Forces selection and joining the SBS (Special Boat Service) where he served for a further 10 years. Nims has quickly become arguably the best mountaineer of all time and will continue to push the boundaries of what is considered ‘humanly possible'.


Bremont Nims Print thrudark

Throughout the coronavirus crisis ThruDark has offered a 20% discount to NHS workers and for the month of May 2020 will also be offering a digitally signed Nims print for Bremont customers spending over £300. To redeem this offer please email support@thrudark.com and quote ‘BremontProjectPossible’ in the Customer Notes on the order.


Bremont Co-Founder Nick English will be speaking to Jay about his incredible personal story on Thursday 7th May at 18:00 BST. Tune into Bremont's Instagram Live to hear about Jay’s military career and what prompted him to leave the SAS in 2018 and join ThruDark, as well as any SAS: Who Dares Wins questions you might have.
Bremont Thrudark Montage
images credit Matt Hardy
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